鄭麗珍 Li- Chen Cheng

Department of Information and Finance Management, National Taipei University of Technology

網路行銷與數據分析 E-Marketing and data analysis
商業智慧與管理 Business intelligent and management
系統分析與設計 System Design and analysis

網路行銷與數據分析 E-Marketing and data analysis

網路行銷包含資訊技術與行銷觀念,這門課希望融合者兩面的觀點,在使同學了解網路行銷的理論與實務,輔以資料分析之技術,介紹目前常用的推薦系統、客戶分群等行銷資料分析,此外,也輔以期刊論文的研讀來加強同學的學術理論基礎。

E-Marketing involves information technology and marketing. The course will explore information technology/systems concepts from a non-technical perspective and examine how the marketing function is influenced by emerging technology trends. In addition, some famous e-marketing technique would be introduced in this course including recommender system, customer segmentation and so on. This course also discusses the journal paper to enhance the students' theoretical bases.

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